Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. As a […]
Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendarwhich highlights all of the key dates and celebrations that you need to keep in mind in your planning. The interactive calendar provides a solid overview of important dates, which could assist in your […]
A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data. As a reminder, recently, Mariachiara Marsella asked John […]
TikTok has repeatedly explained that it’s not a social media appit’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls […]
With over 1.5 billion YouTube users now engaging with shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect. Which is where this new guide […]
LinkedIn has published the 2022 edition of its State of Sales reportwhich looks at emerging trends among buyers and sellers, and how the most successful outreach managers are optimizing their performance. LinkedIn wants to publish eight different regional variations of the report over the next week, incorporating responses from some 15,000 buyers and sellers around […]
Meta published one new series of safety tips for journalists to help them protect themselves in the evolving field of online connections, which for the most part also apply to all users in a broader sense, and provide a comprehensive overview of the various tools and processes in place to help people avoid unwanted attention […]
TikTok can be good at inspiring new meme trends and promoting the latest music. But can it also help auto marketers sell cars? Are TikTok users open to automatic ads and looking for car-related content in the app? As it turns out, based on the latest knowledge gained in a new, 33-page “Auto Playbook 101” […]
Fb has printed the newest iteration of its State of Small Enterprise report, which measures the continuing impacts of the pandemic on SMBs, and the way the vaccine roll-out is being mirrored in gross sales numbers, employment, and extra. The report incorporates direct responses from over 35,189 small enterprise leaders from throughout the globe, together […]