Reddit has published a new playbook for gaming advertisers, which aims to highlight the unique value of the platform for reaching active gaming communities. And while Reddit may not be the first social app that springs to mind when considering your outreach, there are some interesting usage and engagement stats, and examples, included in the […]
Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]
TikTok has published a new travel marketing playbook, which is designed to help travel-related businesses tap into the rising interest in holidays in the app. Indeed, TikTok says that 96% of its users are in the market for travel experiences, and 77% of them say that the app has played a role in their most […]
TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikTok’s gaming community. And with gaming content driving trillions of views in the app each year, it’s a massive element, which makes it worth digging into, in order to […]
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with Deloitte, the study “A Marketer’s Guide to Privacy-Enhancing Technologies” provides details on current demands and possible changes related to user privacy. In addition, it provides suggestions on how companies can prepare for the new data sharing […]
Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event. The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, […]
Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. As a […]
Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendarwhich highlights all of the key dates and celebrations that you need to keep in mind in your planning. The interactive calendar provides a solid overview of important dates, which could assist in your […]
A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data. As a reminder, recently, Mariachiara Marsella asked John […]
TikTok has repeatedly explained that it’s not a social media appit’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls […]