When General Data Protection Legislation (GDPR) went into effect on May 25, 2018, email marketers felt the impact in numerous ways. GDPR forced businesses to step back and revisit opt-in flow, data retention policies, and more. Some even thought GDPR would result in the end of email marketing. Since GDPR applied to any organization that […]
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with Deloitte, the study “A Marketer’s Guide to Privacy-Enhancing Technologies” provides details on current demands and possible changes related to user privacy. In addition, it provides suggestions on how companies can prepare for the new data sharing […]
With the rise of big data, there has been increased attention to privacy and data protection. Now, privacy and data protection regulations are coming into play. On January 1st of 2023 California will have a change in the scope of its Consumer Data Protection Act (CCPA), thus increasing its scope and concepts, such as sensitive […]
Sending an email has become second nature to most people. Think about it: if you tried to calculate the exact number of emails you’ve sent in the past week, month, or year, it would take you a while. So it’s no surprise that across all industries and businesses, an estimated 333.2 billion emails will either […]
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-party data is currently their preferred type of information source, increasing demand for “high-quality third-party audience data” by 25% from 2020 to 2022. Amid growing concerns about privacy laws and the end of third-party cookies, first-party data […]
In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy permissions and data collection with some new updates to its Consent Mode. Google launched the consent mode in September 2020 as a way for the search engine to maintain its robust digital advertising business while attending […]
We know that data is an extremely important tool to help marketers succeed in their strategies. The richer the information, the closer brands can get to their audiences. With that in mind, companies are doing all they can to provide a more personalized experience, which in the end is focused on customer satisfaction and acquisition/revenue. […]
At the crest of a wooded hill is a place made of space, light, and views. A home where you can glide barefoot over polished wood floors enjoying long views across the treetops to distant mountains spanning three states. This is a true getaway, where you are serenaded by birdsong, visited by white-tailed deer, entranced […]
Customers nowadays are more aware of the protection of their privacy. They don’t want all their information and personal data to be out there without any restrictions. Big companies, like Apple, have already taken action regarding the matter. The new IOS 15 update released in September 2021 with Mail Privacy Protection, which brought a lot […]
If you work with email marketing (as basically all marketers do), you’d probably have been concerned about how all recent privacy regulations and changing industry rules are affecting your strategies—and how to adapt to all that. Well, you’re not alone: a survey called “email in 2022” pointed out that 74% of marketing leaders are concerned […]