Tag Archives: SERPs

Are The SERPs Biased? How Widespread Stereotypes Have an effect on Outcomes (And Marketing Efforts)

We love Google. And, as a marketer and tech-savvy professional, I can’t live without asking Google everything that crosses my mind. I know, the internet is not always the best source of information — but it’s so fast and easy that it is almost impossible not to use it. The problem is when we get […]

Google Could Current Short-Form Videos In SERPs. Is Your Model Prepared To Rank Videos?

Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of person that is into those new trends as well? If you are, you will be pleased to know that Google is already working on ways to display short videos in search results more often. […]