Tag Archives: SERPs

SEM & SEO

Google’s Different Feeds and Secondary SERPs & The Growing Problem To Tracking Clicks and Impressions

Posted on by admin
09
Dec

Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary SERPs, it’s becoming incredibly hard to track where your content is surfacing and how much traffic is coming from those […]

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Content Marketing

Are The SERPs Biased? How Widespread Stereotypes Have an effect on Outcomes (And Marketing Efforts)

Posted on by admin
27
Sep

We love Google. And, as a marketer and tech-savvy professional, I can’t live without asking Google everything that crosses my mind. I know, the internet is not always the best source of information — but it’s so fast and easy that it is almost impossible not to use it. The problem is when we get […]

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Content Marketing

Google Could Current Short-Form Videos In SERPs. Is Your Model Prepared To Rank Videos?

Posted on by admin
16
Mar

Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of person that is into those new trends as well? If you are, you will be pleased to know that Google is already working on ways to display short videos in search results more often. […]

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