Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case. She shared this screenshot showing the parameters added to the end of the URL, […]
One of the many benefits of sending emails with Twilio SendGrid (TSG) is our ability to track customer engagement data for you. This provides valuable insights into the performance of your email program and the behavior of your recipients. Click tracking and open tracking are 2 of many valuable metrics that help measure customer engagement. […]
So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result tracking tools really did not show much, in aggregate, but as of this morning, they […]
Home Business Magazine Online For business owners, one of the crucial considerations when overseeing operations is to ensure all products are readily identifiable, ie, inventory tracking. Metal tags and labels, in general, are the best options for labeling assets and products due to their durability and visibility. Nowadays, businesses worldwide should make an effort to […]
Could this be another victim of Apple’s iOS data tracking change? Meta is quietly changing the way that it uses Location Services in Facebook, with the Depreciation of several local-based functions in the appincluding Nearby Friends, weather alerts and Location History. As you can see in this example notification, shared by social media expert Matt […]
ActiveCampaign is highlighting a round-up of each month’s releases so you can continue to scale with a platform that’s scaling with you. What improvements and new features were released throughout March? Build B2B relationships that grow your business. Nurture unified sales experiences that build lasting customer relationships. B2B improvements include new engagement tracking for one-to-one […]
When should you hand leads from marketing to sales? Where does marketing get visibility into sales processes? How can sales improve prospecting to nurture more warm opportunities? Using automated one to one email as part of you sales engagement automation strategy helps ensure every insight is aligned. Marketing can help deliver truly connected customer experiences, […]
How to be Social With Cookieless Tracking Data Whether you’re scrolling through social media on your phone or working from home on your laptop, your digital devices are collecting your data. Apps and websites use many different components in order to track consumers online behavior, much of this information is then used in marketing products […]
Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results – thus signaling a possible Google search updates. But the chatter amongst the SEO industry during that time has been super quiet, showing no signs of an update. So it is […]
Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […]