Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores. In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. However, with so many emails flooding customers’ inboxes (over 300 billion sent per day), standing out in your audience’s […]
Google Analytics is used by many businesses to track their customers and website performance. With new features recently revealed Aimed at dealing with large and complex data, Google Analytics can help you further optimize your website, helping to ensure that it is functioning well and providing a good customer experience. By knowing which updates to […]
advertisement Introduction Black Friday and Cyber Monday, FIFA World Cup, end-of-season playoffs, leagues are resuming, and now the winter holidays. How do you possibly keep track of and profit from all these events? Hello. it’s me Campaign optimization and management are challenging but rewarding when done right. In online advertising, conversions can notably increase with […]
30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content Making sure your content ranks high enough to engage the target audience requires strategic planning and implementation Google is […]
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting optionswhich look fairly similar to its existing ad goals, but with some important differences. The first update is within its ‘Conversions’ objective, with advertisers now able to focus their promotions onto […]
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent study by Treasure Data and try to answer why data optimization is so important (and why too much information can be harmful) and how you can start collecting the best type of data today. The […]
Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]
In-depth Analysis Help Navigate Through Post COVID-19 Landscape The issue of aging assets has been heightened during the COVID-19 crisis for both public and private sector industries. This is where companies in the asset optimization solutions market are stepping in to ensure their assets and businesses are future-proof amid unprecedented time of business volatility. For instance, Arcadis […]
In part One Riley Hope and I talked about her SEO career, how she wrote her thesis on ethics in SEO, and we talked about the automotive SEO field. In the second part we talk about women in search engine optimization and more about the automotive sector and search results. Women in SEO: We talked […]
Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Learning how to optimize your social media profiles and posts for maximum returns isn’t scary—no keyword research or technical know-how is required. And remember, we’re with you every step of the way. In this article, we’ll […]