Tag Archives: Generative

Content Marketing

What is Generative Engine Optimization (GEO) and its relation to search engine optimisation?

Posted on by admin
28
Mar

The era of Artificial Intelligence is transforming everything around us, including how we search for information online. With the emergence of generative engines, such as Google’s Gemini (formerly Bard) and Microsoft’s Bing Chat, searches have become more dynamic and comprehensive, generating multimodal responses that go beyond text. But hold on: ever heard of Generative Engine […]

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Content Marketing

Exposing the Wonders of Google Search Generative Experience

Posted on by admin
16
Feb

Google has spent years enhancing the search experience. Recently, they brought AI into that process with the Google Search Generative Experience, or SGE. This represents a new approach to organizing search results for users. It also promises to provide higher-quality information within those results. SGE is the newest way generative AI is changing how businesses […]

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Social Media Marketing

4 Ways in which Social Platforms May Look to Integrate Generative AI

Posted on by admin
25
Jan

Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new […]

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SEM & SEO

Google Search Generative Experience December 2023 Finish Date Eliminated

Posted on by admin
23
Dec

When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries. Well, now that end date was removed from the Google Search Labs interface. Here is what it looked like before: Here is what it looks […]

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SEM & SEO

Google Gemini, Subsequent Stage AI, Comes To Bard & SGE (Search Generative Experience)

Posted on by admin
08
Dec

Google announced its latest AI advancements named Gemini yesterday, calling it the most capable AI models yet. It is already baked into Bard and it is being tested in SGE, the Search Generative Experience. Google has already started to experiment with Gemini in Search, “where it’s making our Search Generative Experience (SGE) faster for users, […]

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SEM & SEO

Generative Summaries For Search Outcomes

Posted on by admin
01
Dec

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1. Juan Gonzalez Villa posted a thread on […]

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Social Media Marketing

Meta Previews New Generative AI Tools Which Will Facilitate Video and Picture Creation from Text Prompts

Posted on by admin
16
Nov

Meta has today showcased two new generative AI projects, that will eventually enable Facebook and Instagram users to create videos from text prompts, and facilitate customized edits of images in-stream, which could have a range of valuable applications. Both projects are based on Meta’s “Emu” AI research project, which explores new ways to use generative […]

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SEM & SEO

Google Search Generative Experience Expands To More Countries & Provides New Options

Posted on by admin
10
Nov

Google announced it has expanded the Search Generative Experience beta to 120 or so countries and territories and four new languages. Google also added new follow-up questions, AI-powered translation help and more interactive definitions in AI-powered overviews. 120 Countries & 4 New Languages Google expanded SGE to 120 countries and territories, so now it works […]

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SEM & SEO

Google Search Generative Experience Exhibiting Recipe Data

Posted on by admin
01
Nov

The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the past several days Google SGE started to show for recipe queries. Brendan OConnell posted about this on X saying, “Interesting, also noticed that […]

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SEM & SEO

Google Search Generative Experience AI Reply With Bolded Text & New Links

Posted on by admin
29
Oct

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE. This was spotted by Khushal Bherwani who posted […]

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