Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent study by Treasure Data and try to answer why data optimization is so important (and why too much information can be harmful) and how you can start collecting the best type of data today. The […]
Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]
In-depth Analysis Help Navigate Through Post COVID-19 Landscape The issue of aging assets has been heightened during the COVID-19 crisis for both public and private sector industries. This is where companies in the asset optimization solutions market are stepping in to ensure their assets and businesses are future-proof amid unprecedented time of business volatility. For instance, Arcadis […]
In part One Riley Hope and I talked about her SEO career, how she wrote her thesis on ethics in SEO, and we talked about the automotive SEO field. In the second part we talk about women in search engine optimization and more about the automotive sector and search results. Women in SEO: We talked […]
Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Learning how to optimize your social media profiles and posts for maximum returns isn’t scary—no keyword research or technical know-how is required. And remember, we’re with you every step of the way. In this article, we’ll […]
First impressions make all the difference – especially when you’re trying to generate leads for your business. If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to […]