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Social Media Marketing
Understanding how marketing campaign optimization pays off in an ever-expanding media panorama – Nielsen
26
Jun
Jun
Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]