As a business owner or a sales and marketing leader, your role encompasses managing the buyer journey and steering the company towards success. It’s essential to leverage every interaction and touchpoint across various channels, whether it’s to expand brand awareness, engage with new leads, or retain your existing customer base. However, having a substantial social […]
Tag Archives: Maximize
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and provide feedback on how to improve performance, based on Google’s best practices and requirements. As explained by Google: “To help customers better optimize their ads, […]
*Sigh* Okay, let’s talk about the Elon vs. Zuck fight. As you’ll undoubtedly recall, back in June, X owner Elon Musk tweeted that he’d be “up for a cage match” with Meta chief Mark Zuckerberg, in response to the news that Meta was planning to launch a new X rival app, ahead of the release […]
Are you just getting started with a Google Ads campaign for your website? Want to understand the different ad extensions that are available to you? The team from omnitail share their Google Ads tips in this infographic. Here’s what they cover: seller rating calls site link Location Structured snippet apartment call out Price Check out […]
Mailbox providers monitor channels for email traffic to decide what is a reputable source of wanted mail, and what to filter out. If your business does not send enough email volume to successfully establish a sending pattern for mailbox providers to assess, then it’s best to send your email on a shared IP infrastructure with […]
Opinions expressed by Entrepreneur contributors are their own. over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an […]
Home Business Magazine Online Employee Stock Option Plans (ESOPs) are becoming increasingly popular as a way for employers to incentivize and reward their employees. ESOPs allow employers to offer equity-based compensation to employees, which can lead to increased employee loyalty, motivation, and engagement. This article provides an overview of ESOPs and the considerations involved in […]
Have you been staying on top of your SEO elements? If you’ve neglected SEO, you’re likely missing out on traffic, and there could be many opportunities passing you by due to basic errors. But you can get things back on track – the team from SEMRush have put together a basic SEO checklist to help […]
Meta has changed its mind on its VR headset prices once again, with the announcement of new, cheaper Quest and Quest Pro units as of next week. As you can see here, Meta has reduced the price of the 256GB Quest 2 by $70, now at $429 per device, while the Quest Pro has been […]
Social media advertising is a must if you’re looking to reach a new, targeted audience ASAP. Like it or not, organic reach is getting increasingly hard to achieve: to be honest, the days of going viral without a little boost just might be over. We totally get that it can be scary to move from […]