Opinions expressed by Entrepreneur contributors are their own. Websites use link-building to improve online visibility and get noticed among the fierce competition. But here’s the catch: Not all backlinks are good news. On the contrary, some can be downright bad for your online reputation in the eyes of Google. Acquiring poor-quality backlinks from shady websites […]
2. Timely Delivery of Messages Unlike some digital channels, emails enable you to reach your customers in real-time. This opens up a world of possibilities, allowing you to dispatch limited-time promotional offers like exclusive birthday discounts or seasonal deals directly to your audience. The urgency embedded in emails becomes a powerful motivator, too, since it […]
Almost every time you use a computer – or any other device connected to the Internet – you rely on some kind of cloud-based service or data storage provider. That creates huge ease of use and convenience. But that convenience comes with concerns about data security. For government agencies using cloud-based services, data breaches can […]
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight […]
In today’s fast-paced business world, time is of the essence, especially when it comes to closing deals and managing customer relationships. One of the biggest challenges faced by sales professionals is having all the necessary information readily available when needed. Fortunately, there is now a solution that can streamline your workflow and improve your chances […]
Click-to-open rate (CTOR) is one of the single best metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click to open rate […]
Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that doesn’t always get the same […]
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to the success of a business. Each year, Whitespark, a leading provider of local search marketing services, releases a comprehensive report examining the latest findings on local SEO and the most important ranking factors. The […]
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links. Safe Keynote First, Gary went with a safe keynote address because often enough […]
Being strategic means carefully seeking and selecting only those opportunities that support your business outcomes and vision. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have […]