Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app. But to really understand broader Instagram demographics, social media marketers need to look beyond their […]
Whether you love it or hate it, TikTok is increasingly hard to ignore. After a record-smashing 2021, the app (and its audiences) are bigger than ever. While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. And with the launch […]
For the last decades, the entertainment industry was divided into segments. We had great movie companies, huge music labels and video games brands. And each segment was unique, not only because of the way their products were consumed, but also because of the technological limitations of the time. But that’s changing. Netflix, well-known for its […]
The seconds hand of the alarm clock went ‘Tick-Tock, Tick-Tock’ in the morning and so did her heart beat. It was 5:00 in the morning and while a part of her still wished to continue that deep slumber, stressful thoughts about her project guidelines, her son’s open house, healthy meal planning for the family, and […]
Here’s a rundown of essential social media marketing advertising statistics that every marketer should keep in their back pocket to help inform their 2022 ads strategy. By now, everyone doing social understands that you can’t get by on organic posts alone. Brands need to tie in paid advertising to work alongside social media holistically. Each […]
Aleyda Solis did a Twitter. poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such as core web vitals, is more important to their SEO recommendations despite most saying they saw no impact at all from implementing improvements there. Here […]
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples […]
The opinions of entrepreneurs’ contributors are their own. With search engine optimization (SEO), your success depends on your ability to plan and execute this strategy effectively. There are many ways you can plan wrongly or set yourself the wrong goals, and there are many ways you can get your vision wrong. You can evaluate your […]
Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life. So how do we […]
Google’s John Mueller said that including the category name or topic name in your url slug won’t affect your ranking in any way. I’m not 100% sure he really meant NULL, but he used a GIF that says NULL. Here is the set of tweets on Twitter so that you can see it for yourself: […]