If you’re running an ecommerce business, you know that tracking your performance is critical to success. But how do you know if you’re on the right track? That’s where ecommerce key performance indicators (KPIs) come in. By measuring the right KPIs, you can evaluate your overall performance and ensure you’re optimizing your return on investment […]
The global ecommerce market is constantly evolving, and businesses must adapt to survive and stay ahead of the competition. Recently, marketing automation solutions have emerged as an indispensable tool for ecommerce businesses. By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their […]
The global ecommerce market is constantly evolving, and businesses must adapt to survive and stay ahead of the competition. Recently, marketing automation solutions have emerged as an indispensable tool for ecommerce businesses. By automating critical marketing tasks, these ecommerce solutions save time and resources while delivering personalized messages to customers at every stage of their […]
Your customers are shopping for more than products. They also want helpful information. Sometimes, they’re after inspiration, or a little entertainment. Last century, retailers online and off rarely concerned themselves with the idea of producing content to satisfy these desires, but in this century, the formula for success is “know, like, trust.” You win customers—and […]
The world of eCommerce may appear rather daunting with an all-devouring entity like Amazon being such a go-to source for just about any product on the market – let alone music, eBooks, video, and fast delivery. Still, it’s important for small and micro businesses to make themselves present and competitive to ensure that major companies can’t […]
Home Business Magazine Online If you are worried about keeping your business afloat in the face of a global recession, you are not alone. According to a World Bank study, the world is headed towards a recession, with global GDP growth expected to slow 0.5 percent in 2023. For ecommerce business owners, the million-dollar question […]
Throughout the year, there are many opportunities to promote your online store– from new product launches, restocks of your best sellers, and sales events centered around the holidays, anniversaries, and more. email marketing is a great way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your […]
It’s been a wild year of high interest rates and increased cost of goods, and even with economic uncertainty looming in the headlines, 96% of retailers expect their sales to increase over the holiday period. Why? Because people spend more during the holidays. And businesses using ActiveCampaign have a built-in competitive advantage in capturing a […]
Home Business Magazine Online Technology has always been a game changer in the retail industry. The rise of e-commerce has changed the way consumers shop. In 2021 research, more than 2.14 billion people prefer to purchase products and services online. That number is nearly 30% of the global population. As the number of online shoppers […]
More brands than ever are putting digital sales first or functioning entirely online. In fact, ecommerce retail sales hit $4.9 trillion in 2021 (yes, trillion) and are projected to grow to $7.4 trillion by 2025. But when your business is online, your digital marketing becomes more important than ever. One of the most important tools […]