Tag Archives: Postcard

How I’ve Run Postcard Campaigns for E-Commerce Manufacturers That Get Over 20x Return on Advert Spend

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries, it’s still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot […]

Google Enterprise Profiles Providing Fewer Postcard Verifications?

There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared to the past. Joy Hawkins posted on Twitter that the local SEOs in the forum “are reporting that Google is offering a lot less postcard […]