Taking on the challenge of rebranding your business can end up being a hit or a miss, depending on how you go about it. It requires time and thought to get it right, and not all companies succeed. Just look at the extreme rebranding of Twitter recently. Is it a success, or will it be […]
A catchy company slogan captures what makes a brand or product different (and better) than the competition. It answers, “Why should I choose you?” And it’s catchy. The best slogans and taglines do three things: Grab shoppers’ attention Keep the brand top-of-mind mind for later buying decisions Communicate a competitive advantage and value proposition Done […]
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is what you are […]
Trump supporters and police clash as they try to storm US Capitol … [+](Photo by Joseph Prezioso / AFP) Joseph Prezioso / AFP Photo (Photo JOSEPH Prezioso/AFP/Getty Images). AFP via Getty Images Parler, the social media platform that once courted Kanye West as a buyer and was popular with the Jan. 6 insurrectionists, has been […]
Instagram is growing more and more each day, taking its place at the top among social media royalty. Right now, it boasts a whopping 1478 million users – and it’s expanding every day. There’s a lot of money to be made from Instagram too. One user, known as “yoga girl” now charges up to $25,000 […]
Ahh, TikTok! Home to viral challenges, mega stunts, and possibly the best memes on the internet. The world’s seventh largest social media app has certainly come a long way in just 5 years. TikTok is now proudly the home of over 1 billion users and is home to some of the world’s top-selling social media […]