The truth about passive income? It’s not a walk in the park. Sure, at lower levels – think $100 to $1,000 a month – your involvement might be minimal. But as your passive income grows, so does the need for maintenance and oversight. This article isn’t going to sell you an unrealistic dream, instead, I’ll […]
There’s no question about it – sending emails during the launch of an online program, membership or course is essential to launch success. If you’ve ever tried to launch only with social media, you’ll know why. As soon as you start with those sales messages – all of a sudden your posts just aren’t even […]
As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication […]
Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include: One to four times a […]
Email marketing for nonprofit organizations can do wonders. From spreading awareness and building relationships with subscribers to turning supporters into donors. Email marketing can help you achieve all these goals. If you’ve never run email campaigns before, or you’ve done some but would like to ensure you’re doing it correctly, you’re in the right place. […]
If you’re in B2B, no matter how targeted your ads are, it’s almost impossible to reach the right person at the right company at the right time with a standard marketing campaign. But what if you could precisely target the right customers while boosting your average deal sizes and marketing ROI? Enter account-based marketing (ABM). […]
It’s no secret that we marketers love our acronyms (CTA, CPC, MQL, PPC, etc.). Two that are regularly misused are SEO and SEM, and that’s fair enough because they have a lot in common. However, SEO and SEM are not the same, and they require vastly different skillsets, investments, and timeframes to see results. In […]
Ahh, TikTok! Home to viral challenges, mega stunts, and possibly the best memes on the internet. The world’s seventh largest social media app has certainly come a long way in just 5 years. TikTok is now proudly the home of over 1 billion users and is home to some of the world’s top-selling social media […]
In a world where hundreds of musicians seem to blow up overnight and thousands more are still waiting for a big break, what everyone needs is a steadily growing base of loyal fans. They provide support and are what keeps most acts going. But how do you build and nurture more profound relationships with fans? […]
Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users, a 29% increase over the previous year. In this […]