Facebook referral traffic is tanking, but you know what’s doing really well? Reels continue to be the key focus for both Facebook and Instagram, with Meta’s increasingly relevant AI-recommended Reels in-stream helping to get the growth of both apps back on track. Indeed, Instagram chief Adam Mosseri recently noted that Reels now account for 50% […]
Life’s full of big questions. Are aliens real? Does destiny rule our existence, or do we have control over our fate? And, of course, does Instagram notify when you screenshot? Today, we’re going to answer the most important one: Can people see when you screenshot on Instagram? We’ll walk you through each potential scenario and […]
Google seems to be testing a “posts from” section in the search results. Very much like the popular on Twitter (now X) section but this includes not just posts from X but also Instagram, YouTube and other social networks. Punit spotted this feature and posted about it on Mastodon. I personally cannot replicate this, so […]
IG is a visual-focused social media platform, and commitment to a cohesive Instagram aesthetic is one of the best ways to make your brand stand out from the rest. Scroll on for aesthetic advice when it comes to posts, captions, stories, bios and more (and, perhaps most importantly, how to get that elusive aesthetic grid). […]
Instagram has added another new interaction option, this time via a new way to share post replies to IG Stories, which could help to drive more community engagement. As you can see in this example, now, when you swipe across on a reply, you’ll have the option to share it to a Story. The comment […]
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram? Here at Buffer, we’re a small […]
Instagram will now enable you to add song lyrics to Reels, as you already can in Stories, which will provide another music engagement option in the app. As you can see in this example, now, when you add a music clip to your Reel, you’ll be able to select the lyrics option, which will present […]
One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? That’s right — making money from that content. If you’re already making Instagram Reels, there are many ways your videos can help you earn […]
Instagram’s testing another new sticker option, this time with a photo cut-out process, that enables you to make stickers out of objects within your images. As you can see in this example, the new option will enable you to identify specific entities within your photos, and then easily cut and paste them in isolation, so […]
Instagram’s adding another engagement option, with polls in comments now in testing with selected users. As you can see in this example, the new option will enable users to add interactive polls within the comment streams on both feed posts and Reels clips (you can already run polls in Stories and DMs). Instagram’s been testing […]