An application programming interface (API) allows two software applications to interact with one another through well-defined protocols and methods. Within the context of email, an email API allows applications to interact with an email service. This communication interface enables programmatic processes such as sending, receiving, and tracking emails. The emergence of email APIs has significantly […]
We all know how challenging it can be to determine the root cause of poor deliverability with a given inbox provider. However, Microsoft is different, providing powerful insights through its Smart Network Data Services (SNDS). Here, we’ll tell you everything you need to know about Microsoft SNDS, including what it is, why you need it, […]
Increasingly, it’s hard to talk about marketing without mentioning artificial intelligence (AI) and ChatGPT. This innovative tool has quickly become a hot topic as we discover how it can transform our industry. While talking about AI can spark questions and ideas, experimenting with tools like ChatGPT will give you a better sense of how it […]
What are webhooks, and how can you use webhooks to push and pull data quickly in real-time? Below, we’re answering these questions and more. This webhooks explained post will show you everything you need to know about webhooks, including what they are, how they work, examples, and how to get started. A webhook is an […]
Virtual events are a convenient and cost-effective way for professionals to connect all over the world. With the virtual events market forecast to reach $366.5 billion By 2027, elevating your virtual events should be a core business strategy. Email marketing is an essential promotional tool to reach audiences for your virtual event no matter where […]
Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]
Ayanna Julien reviewers As Twilio SendGrid’s Editorial Marketing Manager, Ayanna owns the quality assurance of blog content by focusing on authentic storytelling and editorial integrity. When not editing, Ayanna enjoys reading a good fiction novel or writing her own fiction.
Businesses pay a lot of attention to marketing email performance to measure return on investment. But we often don’t monitor transactional emails in the same way. This could be because it’s easy to forget about these automated emails after you set them up or because you send them from a platform that doesn’t offer easy […]
You know the feeling: your skin tingles with excitement as the curtain rises on “Hamilton,” your pulse races as you cheer the home team from the stadium stands, or your body dives headlong into the ocean as your limbs mingle with the salty water. Humans are sensory creatures. We survive by interacting with our environment. […]
Let’s face it, email terminology can be really intimate. With so many acronyms and interchangeable terms, it’s hard to know what’s what. To help you make sense of it all, we’ve defined some key email delivery terms for you below. Allow lists: A list of trusted IP addresses and domains for which all mail is […]