LinkedIn Shares New Insights into the Gen Z Viewers on the Platform [Infographic]

As you have no doubt read many times before, Generation Z is and will be an increasingly critical market for all businesses be the largest generation of consumers in the world.

Which of course makes sense. This is essentially how time works – when younger people grow up, become adults and employees, and therefore become a bigger focus for businesses in all respects.

This isn’t exactly a revelation, but it’s worth paying attention to the interests and consumer behavior of Generation Z, as well as the factors that can influence their actions, in terms of marketing reach.

What is it? new overview of LinkedIn offers. LinkedIn has analyzed the data of the 78 million Generation Z members on its platform to see how they get involved, how they spend money, why they shop at different companies, and much more.

You can check out the full report from LinkedIn here, or take a look at the infographic overview below.