Let’s face it, planning an event can be tedious. Sticking to the allocated budget while ensuring every aspect of the event is taken care of is daunting. You have to look for a venue that’s conducive, coordinate vendors like audiovisual technicians, decorators, caterers, and also prepare your mind for last-minute changes. On top of all […]
So you’re trying to help your colleagues meet their sales quota, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees, upsell them, and meet their sales […]
When was the last time you got an invitation in the mail? It was probably for a wedding, right? Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. Email invites have many benefits for businesses, including: You […]
Event marketing allows you to interact with your buyers and create a lasting, positive impression of your business. That’s just one of the reasons that 31% of marketers believe event marketing is the single most effective marketing channel. Editor’s note: Other studies have argued that out of all online marketing channels, email marketing has the highest ROI. We all […]