Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Have you considered giving your branding a refresh for 2024? Visual trends are always evolving, and while that logo and color palette that you came up with may have been cool in 2012, its now 2024, and it could be worth re-considering your approach, in order to maximize your visual appeal. Which is crucially important. […]
Looking to update your social media marketing approach in the new year? This will help. The team from SEMRush have put together a new guide to B2B social media marketing, though most of the points noted here could be applied to any comprehensive social media strategy. The SEMRush team emphasizes research and segmentation, as well […]
With a new year comes new opportunities to reshape your approach, and experiment with alternative directions that could help you maximize your marketing and promotional efforts. And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, […]
In January, 2023, I gave away 60,301 books on Amazon, Apple, Barnes & Noble and Kobo combined. And that’s just for one title. I nearly died of excitement. Not only did it mean 60,000 people were willing to take a chance on my book, but it meant exposure, sales and several other big wins for […]
Opinions expressed by Entrepreneur contributors are their own. Updated on Dec 13, 2023. Originally published on Jan 13, 2016. Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re […]
These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. […]
Opinions expressed by Entrepreneur contributors are their own. Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners experiencing this setback. Countless small business owners […]
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of […]
2023 was one heck of a year for marketing automation. Looking back over just the last two years, the segment has seen incredible growth: Between 2021 and 2023, the marketing automation industry’s revenue grew by an estimated 22% to $5.86 billion. This figure is expected to double by 2030, surpassing $13.7 billion. So what’s driving […]