Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Without due attention to each element, you may find yourself on the outside. Other brands will find success while you watch. In other words, focusing more on just one or the other can spell disaster. You can be […]
The Securities and Exchange Commission (SEC) has cracked down on five registered investment advisers. The SEC imposed fines on five entities for violating marketing rules in what would be the second wave of regulatory action in the space of a year. SEC fines investment advisors All five firms have held their hands up and agreed […]
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and […]
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” […]
Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months. Of course, with every new tool comes concern about the […]
It is rare to discover a brand that is not engaged in email marketing. In today’s market, 85% of B2B companies consider it a pivotal element in their content marketing strategy. Whether promoting new products, distributing weekly newsletters, or nurturing leads, everyone seems to be leveraging the power of email. However, with numerous brands vying […]
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to […]
Opinions expressed by Entrepreneur contributors are their own. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It’s a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of around 197 billion U.S. dollars, projected […]
Automated marketing campaigns have emerged as a game-changer for content creation and distribution. These campaigns offer the convenience of automating routine marketing tasks, freeing creators to focus on what they do best—creating engaging content. Marketing automation has revolutionized how content is distributed, tracked, and optimized, making it a critical tool for success in today’s fast-paced […]
David Sharpe, Pat Flynn, and Zac Johnson are examples of marketers who managed to turn affiliate marketing into a full-time job. But you don’t just get to that level of affiliate marketing by selling low-cost items that earn you small commissions. No, you must be smart about the products or services you promote. That is […]