How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind. Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we’ve taken pride in our unwavering commitment to […]
The truth about passive income? It’s not a walk in the park. Sure, at lower levels – think $100 to $1,000 a month – your involvement might be minimal. But as your passive income grows, so does the need for maintenance and oversight. This article isn’t going to sell you an unrealistic dream, instead, I’ll […]
Let’s face it: waiting for the perfect moment to start your business is like waiting for all the traffic lights to be green before you leave the house – it’s never going to happen. The right time to start is now. With the steps we’ve covered, you’re not just daydreaming about being a business owner; […]
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget […]
Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long- standing heritage brands. But since I bootstrapped SHAYDE BEAUTY, a skincare line […]
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversity with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering […]
The Best Approach to Direct to Consumer (DTC) Marketing by Adam | November 16, 2022 Direct to consumer (DTC) marketing is a term used to describe the process of selling products and services directly to consumers, as opposed to through retailers. This approach bypasses traditional intermediaries such as wholesalers and distributors, which can result in […]
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of […]
Imagine this: it’s December 26th, and a United States-based marketing company swears they forgot something. That’s when they check their global calendar and realize it’s Boxing Day in some areas of the world. Unprepared, they miss out on the opportunity to nurture their customers, offer them Boxing Day deals, and show them value customers outside […]
With the upcoming back-to-school and winter Holiday shopping seasons Quickly approaching, all brands (no matter the size) hope to connect with new customers and keep current ones. And with recent struggles such as inflation, high interest rates, and supply chain hold-ups looming, many are likely to revamp their strategies for optimal success this year. To […]