It might be almost 2024, but content is still king for businesses hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to […]
Google Ads is testing (or rolling out) a new overview design for the advertiser console. It lets you pick which metrics you want to show in that view, and you can then scroll through them horizontally if they don’t fit on the screen. Anthony Higman spotted this and posted on X, “Google Ads New Overview […]
This post was updated on September 8, 2022. Email marketing may not be dead, but nobody can deny it’s become a saturated medium. Consumers get messages from their favorite brands every day, and their inboxes are flooded. Recipients can easily ignore your emails, resulting in poor open rates and a less-than-desirable return on investment. Today’s […]
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan Taylor, the Vice President, Global Ads at Google, wrote on Twitter, “Search and Display advertisers continue to see new opportunity through Google’s Performance Max, and now […]
At ActiveCampaign, we understand the significance of gathering and organizing contact information effectively. With our user-friendly forms builder, you can effortlessly create online forms without the need for coding expertise. Our forms builder has been widely adopted by businesses, enabling them to design a wide range of forms including contact forms, surveys, order forms, and […]
Google has confirmed it is testing a non-DSA (dynamic search ads) option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter“We’re running an experiment in the campaign construction flow.” Collin Schmelebeck posted about this a couple of weeks ago and asked, “is Google testing a non-DSA option when […]
In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through several pages in the mobile SERPs. It has a special treatment in the SERPs and looks like the combination of Search and Discover. As of […]
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering. Google’s John Mueller responded to a question on […]
People hate conventional presentations so much that they coined the phrase “Death of PowerPoint. ”And they are not melodramatic – some presentations are so bad that you feel like taking early retirement. Some presentations never seem to end. Slide after slide with bullet points and bad clip art. The only sight within sight is an […]
Once you are familiar with Dynamic Product Ads on Facebook, you will immediately understand the core of what TikTok Dynamic Showcase Ads is all about. There are a few key differences, however. The main difference is in the creative format and creative best practices. TikTok is a video-only platform, which means you need videos for […]