Here’s the Reel deal: videos are ruling Instagram. Using Instagram Reels for your business is an important building block for any social media marketing strategy (in fact, it’s expected that over half of American marketers will use Reels for influencer marketing this year). 140 billion Reels are watched every day—so how do you get a […]
In this article, you’ll get answers to these questions about sales pipelines: What is a sales pipeline? A sales pipeline is the steps you take to turn a potential customer into a paying customer. Sales pipelines show you how many open deals you have and which deals need attention. A sales pipeline is essential for […]
Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what on earth EGC is, relax – you’re not alone. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. What the Heck is […]
Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of […]
Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While […]
Before You Start: Without SEO, your video, no matter how remarkable, risks being a hidden gem in an endless sea of content. Optimization is your beacon; it ensures that your video not only exists but is also found, seen, and appreciated. It’s about speaking the language of algorithms and audiences alike, making your video a […]
The subscription model redefines the economics of purchase, offering a gateway to value that’s as accessible as it is appealing. It’s a strategic pivot from the hefty upfront costs that often act as barriers, instead inviting customers into an experience that’s both affordable and accommodating. This approach isn’t just business savvy; it’s customer-centric, acknowledging and […]
Mobile marketing taps into the omnipresence of smartphones, utilizing text messages and ads in apps across social media, games, and more. It’s about ensuring your marketing efforts are not just visible but optimized for mobile, including emails, landing pages, websites, and content. This strategy ensures that wherever your audience is, whether scrolling through their social […]
When it comes to powerful copy, few elements hold as much sway as the aptly named ‘trigger words.’ These potent tools wield the power to evoke emotion, spur action, and forge a deeper connection with readers, making them indispensable in the arsenal of any writer. From the persuasive prose of a seasoned copywriter to the […]
Tone words are essential elements of your writing skillset, pivotal in shaping the reader’s perception and emotional response to your text. These words carry the capacity to subtly influence a narrative’s atmosphere, character dynamics, and overall message, making their selection crucial in writing. This guide is designed to provide an in-depth exploration of tone words, […]