For content creators, email marketing will never go out of style. Whether you create video content, write your own newsletter, run a small e-commerce business, conduct thought-provoking data studies, or write long-form blog content, email will only continue to be a major accelerator for your growth. As a content creator, you have the opportunity to […]
Americans across the states and beyond will once again celebrate Memorial Day on Monday, May 27. On this federal holiday, the nation pauses to honor and remember the brave U.S. military personnel who have died in service to their country since the Civil War. As such, the day traditionally signifies a time of reflection and […]
Everyone talks about how critically important it is to write a newsletter. People talk about how you need to “stay top of mind,” or throw out some statistic about the ROI of email marketing as part of your marketing strategy. And they might start talking about the pros and cons of different newsletter tools. They’re […]
Business news is constantly filled with headlines on the stock market and corporations that are ‘too big to fail.’ Amidst all that, it’s easy to forget that small businesses are the lifeblood of the U.S. economy. For over 60 years, National Small Business Week has put a well-deserved spotlight on the contributions of America’s entrepreneurs […]
For anyone who has paid attention to digital marketing over the past few years, one strategy stands out for its profound impact on reaching and engaging audiences: audience segmentation. At its core, audience segmentation is the process of dividing a broad audience into smaller, more manageable groups based on shared characteristics. By understanding and catering […]
Thinking of pranking your customers with a hilarious April Fools’ email but are worried about landing flat instead of funny? You should be. Executing a successful April Fool’s email campaign requires more than just a good chuckle. You’ve come to the right place if you’re ready to learn from the best (and maybe share a […]
Lately, there’s a phrase going around “AI won’t take your job, but someone using AI might.” This idea has been turning heads, sparking both excitement and a bit of worry. It makes us think about a future where being good with technology could mean the difference between keeping up and falling behind. So, is it […]
How do you get people to give you their email address? Where do your best email subscribers, leads, and customers come from? Email is one of the oldest online channels, but it’s still crushing it. Smart marketers invest in email marketing. As everyone hops on the email acquisition train, some parts of email acquisition are […]
Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Well-researched and curated knowledge will always have a market. This has been evident in the ebooks space. In 2022, the global ebooks market was valued at $19.95 billion and is projected to reach $32.19 billion by 2032. So, no, it’s not too late to get on the ebooks train and transform your knowledge into a […]