Opinions expressed by Entrepreneur contributors are their own. For entrepreneurs, launching a new startup is an exhilarating experience. It’s what we live for. One of the biggest hurdles of starting a new venture is making sure the business has enough funding to not only keep the doors open but also invest in future growth. Unfortunately, […]
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” […]
Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Opinions expressed by Entrepreneur contributors are their own. I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my agency yet. In fact, they might not […]
Opinions expressed by Entrepreneur contributors are their own. There is no doubt that tik tok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still relatively uncrowded. It’s growing exponentially. It’s […]
Korean-inspired fragranced start-up Elorea closed a $2 million seed round of funding led by CJ Investment, a subsidiary of South Korean conglomerate CJ group, the owner of beauty retailer Olive Young. WHO: Korean American husband-and-wife team Wonny Lee and Su min Park launched Elorea in 2021 to highlight the importance of scent in their culture. […]
Millions of would-be entrepreneurs dream of the opportunity to launch a successful startup. But before you spend your first dollar or land your first client, you need to find a niche for your business. It’s not enough to have a good idea, nor is it enough to have a solid team or an overflow of […]
Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized fire. If this describes you, content marketing can help In […]
Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online […]