Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is when you write to have that content rank well in search and not for your end […]
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How do you write great copy if you’re not a copywriter? Advertising legend David Ogilvy once said, “Tell the truth, but make the truth fascinating.” It’s still how you should think about copywriting. Often, marketers, small businesses, and non-writers alike think that the goal of copy is to amp up their offer – to blow […]
We are a small team on a mission to help innovative companies grow their businesses – and along the way, we’re championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re […]
Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don’t worry. You’re not alone! Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Especially ones that your audience will love and engage with. If your […]
Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is. As the world […]
As a therapist, I’m often hearing certain particular questions from clients and potential clients alike—as a gay man, should I be seeing a gay therapist? Does it matter? What makes the most sense for me? It’s worth talking about these questions now, as so many people decide as part of their New Year’s resolutions to […]
Opinions expressed by Entrepreneur contributors are their own. building on authentic brand through attractive marketing is essential to the success of any business. social media plays an important role in your marketing strategy. It is one of my favorite topics to talk to business owners about because it is a simple way to step into […]