Google has released a blue checkmark of authenticity that will be next to the name of the Gmail sender. The idea is to indicate that the email address with this seal is reliable, since it has passed through this verification criteria. The update, which started on May 3rd, will be automatic for accounts that already […]
Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Don’t worry, you’re not alone. Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below The American Marketing Association defines it as: “The activity, set of […]
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of social networks like Instagram with its increasingly standardized feeds and elaborate planning to make posts viral. The idea behind BeReal is to share “real life” photos with your friends, that is what you are […]
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry. And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, […]
Content marketing is an essential component of successful marketing. In fact, 70% of B2B businesses plan on increasing their marketing budget in the upcoming year to produce even more content than before. B2B businesses in particular can benefit from specialized technical writing. Technical writing is an especially complex and niche type of content writing that […]
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]
Do you worry too much? Sure, as an entrepreneur there are plenty of things to be concerned about on a daily basis. But focusing too much on threats can distract you from exploring business-building opportunities. So with that said, let’s discuss TikTok and determine whether or not you have something to worry about. There’s been […]
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Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-through rates, engagement, and more. They credit much of their success to content creation on behalf of WriterAccessRock Content’s content marketplace, and its talented team of industry-educated writers. As more and more virtual event platforms continue to […]
In just a few short months, large-language AI models have gone from not even being on anyone’s radar to being one of the hottest topics of conversation out there. They’re also already changing how people conduct research, approach content creation, and more. ChatGPT is easily the option grabbing the most headlines right now, thanks to […]