The primary goal of marketing is conversion. There are a lot of secondary goals, such as brand recognition, but companies don’t survive unless people buy their products or services. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to […]
Only around 50 percent of all nonprofit organizations are ultimately successful. And while there are many reasons why a nonprofit might fail, poor or incomplete marketing strategies factor into the mix. Here’s what digital marketers need to know about implementing a successful SEO strategy for nonprofits. Download this post by entering your email below Why […]
If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers, you’re in excellent company. You’re also really on trend with the future of the American workforce. According to research, it’s estimated that by 2027, 86.5 million Americans will be working as freelancers on at least a part-time […]
When visitors land on your site, they get all the value that you’ve offered; reliable information, engaging content, an attractive customer interface, and a way to contact you in case they want more information. A website is how you communicate your value proposition to your customers. But isn’t communication a two-way street? What are you […]
Ghostwriters are professional writers who specialize in producing written material on behalf of another person, company, or brand. They’re also an integral part of any digital-age company’s larger content marketing strategy, so there’s plenty of work out there for a genuinely great ghostwriter. Today’s brands and marketing departments rely on ghostwriters to produce everything from […]
Anyone looking to impress the Google Spider these days needs to understand the concept of an authoritative website. When ranking pages in their search engine, Google looks for authoritative website links and sources. What’s authoritative can be a bit subjective, though. What does that even mean? The truth is that it’s not as subjective as […]
In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. For example, artificial intelligence can help streamline tedious or repetitive tasks and make freelance marketplaces more efficient. However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the […]
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, portals and e-commerces. Rock Content’s blog has also been affected, with much of our content losing position or dropping out of search engines altogether. This update pertains to products and content that contain reviews or ratings. […]
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and further society as a whole. What kind of risk will humanity be subject to? Does it seem like a science fiction movie to you? It’s not! This is a real concern and people from many […]
Landing pages play a significant role in digital marketing. They provide an excellent platform for business owners to showcase their offerings, promote special deals, and keep the audience engaged with new deals. A landing page is a single webpage that appears after a user clicks on a search engine-optimized result or an online advertisement. It […]