Tag Archives: Ads

SEM & SEO

Extra Google Rating Volatility, Native Openness Sign Confirmed, Some Indexing Points, Lengthy Google Ads & Extra

Posted on by admin
23
Dec

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that “openness” as a local ranking signal was strengthened. On Thursday morning, Google had delayed indexing issues for some sites, but Google confirmed it hours later. Google’s Danny Sullivan collects […]

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SEM & SEO

Google Ads Testing Inserting Headlines In Advert Description

Posted on by admin
20
Dec

Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description. Here is that screenshot: Anthony Higman […]

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SEM & SEO

Google Ads Testing New Advertiser Identity Verified Label

Posted on by admin
20
Dec

Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges (in more styles) and gold ad badges but now Google is testing writing it out, instead of showing the badge. As a reminder, […]

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SEM & SEO

Excessive Google Rating Volatility, Google Groups Drops, Parasite search engine marketing, AI, Ads & Native Search

Posted on by admin
15
Dec

For the original iTunes version, click here. The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close. Google Groups is no longer ranking as well in Google Search. Google said it has taken steps to combat what […]

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SEM & SEO

Google Ads New Personalised Ads For Consumer Finance Policy Too Overreaching

Posted on by admin
15
Dec

A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on […]

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SEM & SEO

Google Gemini, Bing Deep Search, Google Opinions Winter Blast Replace, Google Ads Search Partner Network, Ranking, Ads & Extra

Posted on by admin
09
Dec

For the original iTunes version, click here. Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking and […]

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Social Media Marketing

New Information Highlights Key Concerns for Efficient TikTok Ads

Posted on by admin
07
Dec

Looking to make TikTok a bigger focus of your marketing effort in 2024? This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your […]

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Social Media Marketing

Google Ads vs. Facebook Ads: Finding the Best Fit for Your Business

Posted on by admin
03
Dec

Google Ads vs. Facebook Ads: Finding the Best Fit for Your Business In the vast landscape of online advertising, choosing the right platform is crucial for the success of any business. Two giants, Google Ads and Facebook Ads, dominate the digital marketing realm, each with its strengths and weaknesses. Let’s delve into a comprehensive comparison […]

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SEM & SEO

Google Core Replace Accomplished Adopted By Intense Search Volatility, New Structured Knowledge, Google Ads Head Steps Down & 20 Years Masking Search

Posted on by admin
01
Dec

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console […]

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