Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with them. That is right, Google will offer up a way to reach out to other competitors even after already selected a business and […]
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings. Ginny Marvin, the Google Ads […]
Google Ads is testing (or rolling out) a new overview design for the advertiser console. It lets you pick which metrics you want to show in that view, and you can then scroll through them horizontally if they don’t fit on the screen. Anthony Higman spotted this and posted on X, “Google Ads New Overview […]
As you know, Google Ads has been requiring advertiser verification from more and more of its advertisers. Well, one advertiser posted on X saying it is too much, the length and number of questions to become verified is just too much. Nate Louis posted on X saying, “Google Ads has lost their ad verification minds […]
Google Ads has a certification program and has had one for a while. But Google is now requiring some, if not all, advertisers who take the certification exam to record themselves while they take the test. PPC Greg received an email notification from one of Google’s certification exam partners with the details. The new requirements […]
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from crawling. […]
If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords (now called Google Ads). Pay-per-click (PPC) ads that appear on Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of […]
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if you’re a new company trying to break through. But what types of Google ads should you use? What should your goals be (besides […]
For the original iTunes version, click here. This week, we saw the impact of both the Google October 2023 spam update and the Google October 2023 core update with some really heated volatility. The day before, we saw some sites compiling their spam sites were no longer in the index. Google Ads had a long […]
Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October 31, 2023. Google said that direct monetary items remain disallowed as rewards under any circumstance, so there is no change there. I received […]