Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]
Tag Archives: changing
As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm. Danny Sullivan, Google’s […]
I can understand Elon Musk’s push in most cases, in trying to drive certain actions on X, like reducing the reach of tweets from non-X Blue subscribers in order to boost Blue take-up, or limiting the reach of posts with external links to better incentivize direct posting to the app. I get it, it’s pretty […]
Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. These digital genies are making lives a whole lot easier for everyone. From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market […]
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active usersTikTok has become a behemoth in the […]
In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. In the realm of SEO, AI has brought about significant changes, revolutionizing the way content is generated, analyzed, and optimized for better rankings and visibility. As AI-powered tools and algorithms become more sophisticated, questions and discussions arise regarding the […]
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on […]
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses […]
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. And marketers need to keep up with trends and changes in the field to bring real results to their brands. What better way to get insights and learn about what’s going on with content marketing than attending […]
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that’s your best bet. The other day, Google’s John Mueller not only doubled-down on that recommendation but added that you’d be lucky to end up in […]