As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
Tag Archives: Insights
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be a good idea to reach more people and deliver not only your content globally, but also your solutions. As a result of the impacts of a global brand can be positive not only for […]
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote […]
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming […]
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a data leak where 1,922 ranking factors were revealed. Although they also have many differences, Google and Yandex searches have a similarity in 70% of the results. For SEO professionals, it’s a big event, since to understand how […]
Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule. Mike Blumenthal first posted this the other day on Twitter, he said “Post insights are history.” “Google Business Profiles API deprecation schedule should be all the proof you need to realize that […]
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights. Google said it released these insights to help you have more “successful” campaigns “this holiday season and beyond.” Search Terms Insights Search terms insights let you see what […]
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper into your audience and what they’re watching to help you generate ideas and better structure your campaigns. The new tools provide you with a range of demographics, including age demographics from 18-24, right up […]
Eleven graduates pursuing master’s in business administration (MBA) from some of India’s premier institutes joined this year. The programme is designed to equip graduates with skills to solve complex business problems and drive data-based decisions in the organisation through market research. Launched in 2014 as an initiative to support Halma’s growth strategy in the Indian […]
https://ift.tt/1JwiV79 Business Wire India Eleven graduates pursuing master’s in business administration (MBA) from some of India’s premier institutes joined the Halma India MBA internship programme this year. The programme is designed to equip graduates with skills to solve complex business problems and drive data-based decisions in the organisation through market research. Launched in 2014 as an initiative […]