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Social Media Marketing
TikTook Shares New Insights into the Effectiveness of Advertising Combine Modelling in Advert Measurement
05
May
May
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
