With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]
Mark Huntley’s Insights: Entertainment SEO in the New Era – Optimizing for Top Stories and Tweet Carousels In the ever-evolving landscape of digital marketing, the entertainment and media industry faces unique challenges and opportunities, especially when it comes to search engine optimization (SEO). With Google’s SERP features continuously adapting, staying ahead requires not just awareness […]
Software as a service, or SaaS, is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors. As we move into the […]
In the past, medical etiquette has always discouraged advertising. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery. Effective communication is essential for a good doctor-patient relationship, particularly when discussing cancer, obesity, sexual dysfunction, and other delicate subjects. Poor communication may raise doubts, false hopes, and unrealistic expectations […]
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping ads. (1) Customer Acquisition with High Value optimization: For those using online sales goals for Performance Max campaigns, advertisers […]
The Back-to-School push is underway, and Reddit has shared some new insights into how its users are researching their educational purchases, which could help to guide your thinking on how to reach this audience. In addition to its 56-page Back-to-School marketing guide, which it published earlier in the month, Reddit has now also provided an […]
If you’re marketing home insurance, you need to be on Reddit… is something that I wouldn’t have anticipated ever writing, but there you go. Based on new research from Redditthere’s significant opportunity for insurers to connect with potential customers via the app. A rising number of people are searching for home insurance information within subreddits, […]
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your businessthe time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbooka […]
The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but […]
TikTok has held its third annual ‘TikTok World’ event today, where it’s shared new insight into its latest product developments, ad tools, and creator options, along with strategy tips and pointers to help businesses grow their TikTok presence. And even if you didn’t catch the live event, you can still get up to date on […]