The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but […]
From Tik Tok’s consolidation as one of the main social media platformsto the Musk/Twitter soap opera, metaverse, AI Art surge and the World Cup2022 was a very busy year, with a lot happening in the creative and marketing areas. As the year comes close to an end, 2023 knocks at our door feeding our imagination […]
As we all know email delivery is challenging in and of itself. However, once an email leaves your application, server, or mail client, you quickly encounter another obstacle: understanding what actually happens to that message. There are several different metrics that the average company should consider tracking in order to gain useful insight and produce […]
What You Need to Know A target market is a group of people who share similar characteristics. Demographic information is usually only part of the data needed for successful targeting. You also need information about how a prospective buyer thinks. Want to make your marketing budget as efficient as possible? Understand your target market and […]
Visitors sample wine during the FoodItalia fair in Vienna, Austria, Oct. 3, 2014. (Xinhua/Qian Yi) (zhf) “We are aiming for a niche market in China, people in big cities who like food and wine,” said an Austrian industry insider. “We have got feedback from Chinese customers that our wines go very well with Chinese cuisine.” […]
Nathan Resnik Facebook is home to one of the largest and most diverse audiences on the internet. getty Facebook advertising has long been a staple of any modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the web. Companies can benefit greatly from reaching even a small […]
Staying ahead of the digital marketing game is about more than just understanding and applying basic industry principles. The digital world is ever-changing, as is every member of your target audience, so a huge part of successful digital marketing is staying in the know when it comes to trends. Trends can come and go in […]