While interest in electric cars is on the rise among increasingly climate-conscious consumers, there are still some significant barriers that are stopping people from buying an EV. So what are the key considerations for marketers, and how can you address the right elements to maximize take-up? That’s the focus of Meta’s latest research report on […]
Tag Archives: Insights
Making changes and updates to your website may seem like an intimidating process. Every move needs to be strategic to preserve your website, from adding HTTPS protocols to modifying your domain name after a rebranding process. After all, if your web pages go down, your organic traffic could decrease, you may lose search result rankings, […]
TikTok has published a new report which provides fresh insights into the role that its platform plays in the evolving path to purchase, and how TikTok clips can change the way that brands and consumers interact. As explained by tik tok: “By listening to the TikTok community, we meet users where they want to be […]
So, this post also serves as a reminder that Valentine’s Day is coming up next week (2/14), so if you haven’t got something planned, it may be time to get moving to ensure that you let your significant other/s know that you care. Marking the occasion, Instagram has published a new overview of which US […]
Unlike other video platforms that have traditionally made a point of creating “sound off” environments to maximize your viewing options, TikTok noticed again and again that sound is critical to the user experience, and that marketers need to view audio as an element as important as the graphics in their clips – if not more […]
Are you a content creator, an artist, a coach, or an SMB owner looking for affordable email newsletter software? Are you going back and forth trying to figure out if ConvertKit and Mailchimp provide the best solution to your business’ needs? We can help you decide. We tested both tools and we have a lot […]
As you have no doubt read many times before, Generation Z is and will be an increasingly critical market for all businesses be the largest generation of consumers in the world. Which of course makes sense. This is essentially how time works – when younger people grow up, become adults and employees, and therefore become […]
YouTube is working on a new Insights function for YouTube Studio which provides information about what users are looking for in the app, both in relation to your channel and your content specifically as well as for more general searches. Each element can be very valuable in your content planning. The new feature called “Search […]
Google announced a number of additions to Google Ads Insights reporting. This includes demand forecasting, consumer interest insights, audience insights, and change history insights and auctions. According to Google, this should help advertisers identify trends and act accordingly. Ginny Marvin, Google’s Ads Liaison, said on Twitter “We’re adding new features to the Insights page to […]
Google started it yesterday roll out the revised and new PageSpeed Insights in their new home at pagespeed.web.dev. It includes a number of UI changes to make reporting easier to use and understand, and some under the hood changes too. Yes, Google announced this on November 3rd but only showed up yesterday. Google made a […]