YouTube’s Testing a New ‘Search Insights’ Tool to Assist Information Your Content Efforts

YouTube is working on a new Insights function for YouTube Studio which provides information about what users are looking for in the app, both in relation to your channel and your content specifically as well as for more general searches.

Each element can be very valuable in your content planning. The new feature called “Search Insights” that is currently being tested will eventually be available on your Analytics / Research tab and will come with two separate tabs for query research.

The first tab shows you what your channel viewers are looking for – in other words, insights into what people who regularly view your content are also looking for on YouTube.

As you can see here, the tab offers insights into the top topics that interest your viewers along with the total search volume of each and the amount of traffic your channel has garnered based on each request.

You’ll also notice the “content gap” flag – YouTube also offers the ability to filter these entries based on searches that don’t return a large number of matches. The idea here is that by highlighting these searches, YouTubers can focus on creating content geared towards searches that are not currently served by the videos available in the app, which could open up new opportunities for your endeavors.

The second tab, “Search on YouTube”, gives you an insight into the most common searches based on any keyword. You could enter “How To” as a search term.

Limit the listing to “Content gaps only”. The tool will then show you a list of some of the most commonly searched “how-to terms” that are not currently served by direct-targeted videos.

In this query with “chromebook” as the keyword query, these are the most common Chromebook-related searches for which there is no directly correlating YouTube video. This could open up new possibilities for your approach.

It could be a very valuable tool, much like Google’s Search Console and Google trendsto get more insights into why your YouTube channel is driving traffic and how you can optimize your content efforts to align with those trends.

But it’s not live yet. According to YouTube, the new module is still in the test phase, and an extended roll-out should take place shortly.

Definitely one that YouTube marketers can look forward to.