Advertisement With the beginning of the new year, savvy marketers and managers start looking for insights into consumer trends that are on the rise. The last few years have been especially turbulent for the industry and brought so many changes regarding consumer behavior that it’s no wonder that brands and agencies choose to search for […]
A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on […]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Trends were anticipated, and new behaviors emerged—from the way people search (Generation Z uses TikTok more than Google to do searches) to what people expect when buying and interacting with brands (such as seeking brands’ real purposes and a […]
The Best Approach to Direct to Consumer (DTC) Marketing by Adam | November 16, 2022 Direct to consumer (DTC) marketing is a term used to describe the process of selling products and services directly to consumers, as opposed to through retailers. This approach bypasses traditional intermediaries such as wholesalers and distributors, which can result in […]
The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for brands and marketers, since together with hot chocolate to heat up in winter, consumption and the market are also heated up. However, in this particular year of 2022, some companies might be […]
While many industries are affected by the pandemic worldwide, global sports has seen the most significant impact. The return of sports fans midway through 2021 was greeted with cheers by all. However, sports fans’ behavior has evolved so much that it is difficult for the industry to go back to its pre-COVID state, in particular […]
Knowing that personal connections are key to brand longevity, savvy marketers are looking forward to a third year with COVID-19. To do that, they need to focus on building and maintaining trust with their audience—and which channels to use in that effort. While it’s important for brands to maintain balanced marketing strategies, marketers should pay […]
Google announced a number of additions to Google Ads Insights reporting. This includes demand forecasting, consumer interest insights, audience insights, and change history insights and auctions. According to Google, this should help advertisers identify trends and act accordingly. Ginny Marvin, Google’s Ads Liaison, said on Twitter “We’re adding new features to the Insights page to […]
(The Jakarta Post) PREMIUM Jakarta ● Wed, November 10 2021 Consumer confidence and retail sales data point to a recovery from the slump caused by the Delta wave of COVID-19, as eased activity restrictions bode well for household spending ahead of the year-end holiday season. The consumer confidence index was recorded at 113.4 […]