It might be almost 2024, but content is still king for businesses hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to […]
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’re talking about with someone millennial or, especially, Gen Z? Or even comments on a hot topic where someone says “I saw this trending on Twitter or Reddit”? These are just examples of how we are connected […]
For all content marketers out there feeling the need for networking, look no further. Content Marketing World 2022one of the biggest marketing events in the world, is here to provide you with many interactions, connections, and experiences. This year, the Content Marketing Institute (CMI) is bringing a different hybrid format. The in-person event will take […]
The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. This is true of in-person interactions but it is also true online, where brands are seeing their eCommerce business grow and where […]
What if you could manage your campaigns from your phone? Sometimes you’re not at your desk. And you don’t always want to fire up your computer just to check the performance of your last email. With the ActiveCampaign mobile app, you can work when (and where) you want, so you never miss anything important. You […]
Beyond the energetic souks, Marrakech is full of tranquil moments that make one feel at ease, and its abundance of serene wellness retreats helps capitalize on its natural magic. This year, for Global Wellness Day on June 11, 2022, Four Seasons Resort Marrakech makes it easy to discover healthy activities within its fragrant garden oasis, […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
As your business grows, so do your challenges and opportunities. You’ll eventually need to start focusing on tasks like hiring, competitive analysis, and budgeting – all without losing steam on your marketing and sales strategies. Your personalized experience and great service are what you got those first customer wins, but now that you’re hitting scale, […]