In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align […]
I’m writing this article while I watch the match between France and Australia in the groups phase at World Cup 2022. I felt that I needed some inspiration, since I’m not a big fan of soccer — but I’m definitely a fan of big events that bring together all communities and cultures. These global events […]
The Content Marketing Conference 2022 has reached its end, completing three days of events filled with great talks to help content marketers keep up to date with the main trends in the field. If you missed the main highlights of the first day, make sure to read it here before moving on to these following […]
For all content marketers out there feeling the need for networking, look no further. Content Marketing World 2022one of the biggest marketing events in the world, is here to provide you with many interactions, connections, and experiences. This year, the Content Marketing Institute (CMI) is bringing a different hybrid format. The in-person event will take […]
3 Simple Steps To Understanding Your Leadership Role And Purpose How quickly could you explain your leadership role and purpose if you were asked to do so on the spot? For many leaders, this is a difficult question to answer. But, if you’re unsure what your leadership role and purpose are, don’t worry – you’re […]
There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant […]
Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about brand purpose hits new heights: should businesses take a side, and support Ukraine? Or should they be silent instead? Yes. Here we go, again. Another post about brand purpose. If brands cannot add something positive […]
The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions. At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]
The word purpose gets thrown around quite a bit when it comes to brands and their communication efforts. While it can be perceived positively, some worry that purpose marketing could also be used to provoke profits over good intentions. At Advertising Week New York 2021, panelists tackled the issue, referencing campaigns and examples, including climate […]