Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content […]
In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Each post can be a new page, and any added pages increase the brand’s online visibility. Search engines also […]
If you’re a content marketing professionalone of your primary responsibilities is building the online presence of the brand you manage. If you own a brand and handle its marketing aspects, I’m confident that you’re also focused on earning the trust and attention of your audience. An effective approach to boost brand growth and expand viewership […]
Did you know the spark behind some of the best travel blogs today started in the 1700s? That’s right travel writing rose to popularity with the use of paper, long before the age of online blogs and social media. Today, travel blogs document the world through the eyes of individuals, couples, and families. But why […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion. Here is the poll […]
A popular marketing adage is “Commit to a niche: Stop trying to be everything to everyone.” Lincoln University is doing an exceptional job of following that advice; the latest example is its research in hemp production. Missouri is the second largest producer of industrial hemp, second only to Kentucky, which is considered the industry pioneer. […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]