I’m willing to bet that Pinterest isn’t the first platform that comes to mind when you think of monetizing your social media presence. Sure, TikTok, Instagram, and YouTube all offer excellent ways to make money online, but few other platforms have users with the buying intent that Pinterest does. The main reason people use Pinterest […]
xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries. That means that you’ll soon be able to pose questions like this: I mean, given Tesla’s access to vehicle inputs, you’d expect that xAI would […]
While you’ve probably already included platforms like X and Facebook in your social media strategy, WhatsApp could be equally important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. It can be used for business, too. In fact, WhatsApp Business was created […]
Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the […]
In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the […]
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users who currently have a blue tick in the app that, soon, they’ll no longer have […]
The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products […]
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” […]
So what’s going on with the TikTok ban, and is it actually going to happen this time around? Well, at the moment, it seems to be caught up in bureaucratic process. But if it is banned, or more accurately forced into U.S. ownership, it may well end up being available in the U.S. for another […]
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in […]