Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at […]
Category Archives: Social Media Marketing
As much as this may sound like a controversial shift towards less-than-savory adult content on X (formerly Twitter), it seems that the story is less salacious than it may have initially appeared. Earlier today, Bloomberg reported that X is rolling out a new feature that will enable users to create communities around adult content, by […]
Battlefield Preparedness: Critical Vehicle Transportation Services for Our Armies In modern warfare, the effectiveness of any military force depends not only on its personnel and weaponry but also on its logistical capabilities. Among the most critical aspects of logistics is the transportation of vehicles, which plays a pivotal role in ensuring the mobility and agility […]
Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: […]
Instagram continues to test out more private engagement options, this time via a new option called “Blend”, which is essentially a combined Reels feed, based on the Reels that you’ve shared with a friend. As you can see in this example, shared by app researcher Alessandro Paluzzi, your combined “Blend” stream, with a friend/connection, will […]
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and […]
The Essential Guide to Proper Auto Maintenance in Florida Florida’s climate, with its sweltering heat and occasional storms, can take a toll on your vehicle. Proper auto maintenance becomes paramount to ensure your car runs smoothly and safely on Florida’s roads. From routine checks to specialized care, here’s everything you need to know about maintaining […]
In our article on the best type of content to post per platform, we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types. For example, video […]
Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos […]