YouTube has continued to dominate the world of video sharing. These days, it’s a one stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats that […]
Recovering shopaholics turn to crafting The phenomenon of “deinfluencing” on social media marks a significant shift in consumer behavior, as an increasing number of individuals reassess their spending habits and the resultant environmental impact. This movement, gaining traction across various platforms, encourages users to question the necessity of purchases and the allure of trends promoted […]
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]
This may be the best encapsulation of “am I getting old?” in an infographic that I’ve ever seen. The team from Wordtips recently conducted an analysis of the most commonly searched emojis on Google, along with “meaning”. So these are the emojis that people find the most confusing, and have to turn to Google to […]
Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months. Of course, with every new tool comes concern about the […]
Turnover is killing healthcare from the inside The healthcare industry is facing a crisis from within that threatens its very foundation. High turnover rates among healthcare professionals, particularly in hospitals, are presenting significant challenges to the quality, consistency, and efficiency of care provided to patients. According to the 2023 NSI National Healthcare Retention & RN […]
There’s a reason Facebook has been around for more than two decades — and kept growing every single year. But if you’re here, you likely already know that Facebook is still the world’s most-used social media network, with over 3 billion active monthly users (MAU). You probably also already know that Facebook has incredibly robust […]
While TikTok’s working to amplify the benefits that it’s provided for U.S. businesses, it’s also helping brands in other regions reach new audiences, and find broader success through marketing in the app. In the below infographic, TikTok provides an overview of its evolution in the APAC region, and the various initiatives it’s launched to connect […]
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media […]
7 Social Media Tips to Reach People Looking for Beauty Services Social media has become one of the most powerful marketing tools of the current era. With it, business owners can extend their reach into a broader base of interested customers, effectively and inexpensively. Businesses can even target their marketing efforts precisely, saving both time […]