7 Social Media Tips to Reach People Looking for Beauty Services Social media has become one of the most powerful marketing tools of the current era. With it, business owners can extend their reach into a broader base of interested customers, effectively and inexpensively. Businesses can even target their marketing efforts precisely, saving both time […]
You might remember when she made headlines after declaring that she scrimps on sunscreen. Or when the Goop founder brought a soon-to-sell-out candle titled ‘This Smells Like My Vagina’ to market. Yep, when it comes to Gwyneth Paltrow, her take on wellness can be all kinds of weird, wonderful and sometimes worrying, with die-hard devotees […]
As ongoing lockdowns dent consumption in China, the cosmetics category has taken a bruising — with sales down 2.5 percent in the first half of the year. A bright spot? Premium beauty. Euromonitor predicts that this segment will grow at a compound annual rate of 13 percent and account for 53 percent of total cosmetic […]
Home Business Magazine Online If you are a new or experienced home business owner looking for Fall products, look no further than the tech, beauty, food, fun, and fashion products featured in this Fall 2022 issue of Home Business. Tech Products Product # 1 NEAT Steam Cleaner The NEAT Steam Cleaner is a multipurpose tool […]
Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter “if you’re giving financial & medical advice on a beauty blog, I suspect users are – probably rightly – going to find that a bit […]
These days, almost every photo app and tool provides some level of beauty enhancement capability, with a range of filters and effects designed to hide blemishes, remove age lines, thin your frame, and all sorts of other visual contortions, in order to make people feel more comfortable about sharing their selfies with an audience. The […]
The fast rise of content commerce platforms such as Douyin (China’s Tiktok) and Xiaohongshu (Little Red Book) further offers niche brands alternative digital touchpoints to connect with Chinese consumers in a more effective but less costly way. 2022 re-imagined: A return to brand value In a post-lockdown period, China’s consumer market is no longer in […]
The promise of high sales per square meter The pop-up areas are in the landside Shopping Avenue, which is open to the general public (about 80 square meters), and in the airside Concourse B after security and passport control (about 40 square meters). In the Shopping Avenue, Fraport says that, based on 2019 numbers, annual […]
Helping to drive today’s boom in niche fragrances and high-end skin care are a crop of prestige retailers sprinkled around the world. With no more than 20 doors on average, they cherry pick rising brands considered promising and that chime with their consumers. Galilu in Poland, Crème de la Crème in the Baltics and Art […]
In a crowded fast-moving consumer goods (FMCG) market like India, where per capita spending on grooming is one of the lowest in the world, garnering a meaningful share of the wallet is a herculean task. For a country with a population of more than 1.3 billion, India’s beauty and personal-care market has remained relatively tiny. […]