In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the […]
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users who currently have a blue tick in the app that, soon, they’ll no longer have […]
The mall is out. Shopping on social media is in. And you may not be able to buy a soft pretzel or smell free samples of perfume on Instagram (yet), but IG is making its case for being the go-to sales channel in 2024. Selling on Instagram embraces social shopping, the practice of selling products […]
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” […]
So what’s going on with the TikTok ban, and is it actually going to happen this time around? Well, at the moment, it seems to be caught up in bureaucratic process. But if it is banned, or more accurately forced into U.S. ownership, it may well end up being available in the U.S. for another […]
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized the potential of using social media in education. Today, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in […]
“Work smarter, not harder” has always been one of my favorite phrases. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them. […]
Looking for ways to boost your social media marketing performance? This will help. The team from SEMRush recently put together a 6-step guide to social media strategy, which provides some practical, actionable notes that you can implement in your approach. The main points focus on research, and understanding who your competitors are, what they’re doing, […]
If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. That is some seriously staggering influence! So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of […]
Wings of Commerce: Unveiling the Secrets of Air Freight Shipping In the realm of global commerce, the efficient movement of goods is paramount. Amidst the myriad of transportation methods, air freight shipping stands out as a vital component of the supply chain. From perishable goods to time-sensitive deliveries, air freight offers unparalleled speed and reliability. […]