A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re […]
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, […]
Without rules and best practices, healthcare would be a lot wilder. Think witchcraft, home remedies, and your dad saying, “Don’t worry kid, we can pop it back in.” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted […]
Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. With sensitive patient […]
A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. Creating an effective bank social media […]
“My hand is shaking. How can I draw?” This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. This type of virality wasn’t always the norm for me. When I started working as a professional […]
Today, we’re diving into templates and how to use them with Twilio SendGrid’s flexible editor or adjust the HTML of the template in your email builder of choice. While some marketers may feel comfortable designing and coding a beautiful email from scratch, for those of us who aren’t web designers or email developers, email templates […]
What is email template builder software? Email template builder software is a powerful tool that allows users to create and customize professional-looking email templates for their marketing campaigns. It simplifies the process of designing and coding emails by providing a user-friendly interface with drag-and-drop functionality, eliminating the need for complex HTML coding skills. With email […]
If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? The answer is that you have to measure your success rate. When you are creating content like website pages and blogs, it can seem a bit subjective. The truth is that content […]