The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]
Tag Archives: Inform
In 2021, Facebook rebranded to Meta, which now acts as Facebook’s parent company and oversees Instagram, WhatsApp, and Messenger. These four apps are known as Meta’s Family of Apps. For marketers, this means that Facebook is now thinking of itself as part of a conglomerate of apps, but this isn’t any reason not to drill […]