Bidvest Life CEO, Lulu Rasebotsa, likes visiting local townships to understand people’s real needs and preoccupations. When people ask her where she is on her journey as the CEO of Bidvest Life, her response is “heavily expectant”. Lulu Rasebotsa has been at the helm of the former FMI Insurance, now Bidvest Life, for nine months. […]
Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.” […]
Designers are optimists. They’re good at imagining things that don’t yet exist. But ideas are a dime a dozen. Not every concept merits the luxury of graduating to execution. Despite brands’ reassurances that their products are “sustainable,” most things that surround us will eventually wind up in a landfill. Does the world really need another […]
What defines good content? Is what’s good for you, good for other people too? When we talk about good content, we are talking about content that delivers a good experience to those looking for something specific; content that goes beyond expectations. Making regular content nowadays is not enough anymore. It’s necessary to deliver a good […]
Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that “if you’re selling SEO as a service, it is important that your own website has good SEO.” The results showed that 75% agreed with this statement, while 25% disagreed. There […]
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms. Now in this last part, part three, we spoke about […]
Having announced its intentions to partner up with someone in the consumer sector as far back as February 2021, Sennheiser then announced in May that Swiss hearing solution provider, Sonova had bought the portfolio of headphones, earbuds and soundbars that had made Sennheiser a household name. The nature of that consumer market has been changing […]
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business […]
If following the news is part of your everyday life, then you’ve probably come across the term NFT several times in the last few months. The acronym that stands for Non-fungible tokens was elected the word of the year by Collins Dictionarywith a meteoric growth in its use of more than 11,000% in 2021. The […]
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part twowe talk about measuring the success of infographics and other uses for infographics. I tried to get Brian to shame some […]